Tecnozilla: Lista com as melhores ações em mídias sociais da internet

Estamos tendo uma avalanche de iniciativas em mídias sociais. Isso torna difícil acompanhar muitas coisas legais que estão sendo feitas por ai. Para ajudar nesse problema Peter Kim publicou em seu blog uma lista com as empresas que estão experimentando esse novo ambiente. Vale dar uma olhada (clique aqui para ver a lista completa).

Também fiz um filtro na lista de Peter com algumas das ações que acho mais interessantes:

Absolut Vodka:
- Online video: ABSOLUTworld.
- Social networks: Top Bartender page on Facebook.
Accenture:
- Blogging: Nine corporate blogs.
- Podcasting: Five corporate podcasts.
Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka "never-ending friending."
American Express. Blogging: OPEN Forum.
Apple:
- Blogging: iPod's dirty little secret.
- Social networks: Apple Students group on Facebook.
Chevrolet:
- Crowdsourcing: Super Bowl 2007 ad contest.
- Social networks: Aveo Livin' Large Campus Challenge generated 217 million audience impressions.
Coca-Cola:
- Blogging: Coca-Cola Conversations discusses company history.
- Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.
- Social networks: Sprite Sips Facebook application.
- Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
- Widgets: Coke Bubbles on Joost.
General Electric. Blogging: From Edison's Desk.
General Motors.
- Blogging: Seven corporate blogs. GM Next.
- Microblogging: GMblogs on Twitter.
- Online video: I Got Shotgun.
Harley-Davidson. Blogging: Museum blog.
Honda. Widgets: Honda Fit Top Videos widget on Yahoo.
HSBC. Social networks: Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs.
IBM.
- Blogging: 125 corporate blogs.
- Forums: developerWorks.
- Online video: Rational Heroes machinima videos on YouTube.
- Podcasting: developerWorks.
- Social networks: Rational Heroes community space.
- Strategy: internal social computing guidelines
- Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihi in Second Life.
- Wikis: developerWorks.
Johnson & Johnson.
- Blogs: JNJ BTW. Kilmer House - history blog.
- Events: Camp Baby 2008 for mommy bloggers.
- Online video: J&J health channel on YouTube.
- Social networks: Facebook Acuminder application and ADHD Moms fan page.
McDonalds.
- Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom's Quality Correspondents blog - "real moms" blogging about McDonalds behind the scenes.
- Podcasting: Investor relations and other issues.
- Social networks: Internal "Mindshare" community powered by Awareness Networks. College Hoops Extra Value Picks Facebook Application.
Microsoft:
- Blogging: Community blogs.
- Online video: Bring The Love Back and Inspiration, Anyone? videos.
- Social networks: Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook.
Monster. Widgets: Monster jobs widget on Apple.
Motorola. Wikis: MOTO Q Wiki with how-tos on using the phone.
Nike.
- Blogging: Nike Basketball. Running. Women NFR.
- Mashups: Nike 6.0 action sports community.Nike+ running route finder.
- Social Networks: Jordan Brand Breakfast Club drew 120,000 members.
- Widgets: Nike+ challenges and goals.
Nokia. Social networks: MOSH.
Samsung:
- Microblogging: SamsungMobileUS and The Samsung Instinct on Twitter.
- Social networks: Ant Fight Club application on Facebook.
Southwest Airlines.
- Blogging: Nuts About Southwest.
- Microblogging: SouthwestAir on Twitter.
- Online video: YouTube channel.
- Photo sharing: Flickr group.
- Widgets: Ding!
Wharton School of Business. Blogging: MBA Admissions blog.